Our team offers practiced expertise in the implementation of leveraging marketing and other assets to maximize your ROI on sports & entertainment sponsorship programs.
Gilco Sports & Entertainment Marketing will syndicate experience, effective planning, and creativity to implement a blend of marketing tools that maximizes the impact of the property. These tools could include, but are not limited to: advertising; media (TV, radio, print, Internet, and outdoor); special events; charitable and community relations; concessions; media and public relations; consumer and corporate entertainment; premium ticket management and sales; hospitality implementation; on-site displays and audience promotions; and merchandising.
Our services include:
• Team and property services consulting
• Entitlement development and procurement
• Sponsorship negotiation, sales and consulting
• Inventory assessment, valuation and pricing
• Business plan development
Our goal is to effectively match the sponsor’s brand with the property with the end result maximizing the return on the sponsors marketing investment.
Our objectives are to increase the buying number of our sponsor’s consumers and to motivate them to buy more products and services. We approach this challenge with the following perspective.
Differentiators:
• Industry credibility, and experience
Full client confidentiality:
• Publicity driven by the property and its sponsors
• Have standing relationships with industry decision makers
Depth of property-side experience:
• Credibility in industry and a profound understanding of your operating environment
Investment:
• Effective cost management with minimal overhead expenses
• Flexibility in engagement deal structuring |