Negotiation, Sales & Consulting
Internal sponsorship marketing and sales audit:
Review sales-to-date:
• Sponsorship and advertising
• Ticketing
Evaluate pricing structure:
• Assets (radio, TV, print, signage, Internet)
• Packaged prices
• Event bookings
• Inventory assessment, valuation and pricing
Sponsorship sales plan:
• Establish coming year rate card
• Develop new inventory and promotions
• Develop packaging policies for major categories
• Proposal development and leads generation |