Building authentic relationships between brands and their communities.


Gilco Sports and Entertainment Marketing.


Sports and Entertainment

The world of sports is ever growing and evolving, and we’re not just talking about training trends. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for connection and brand activation grows, but so does the complexity. That’s where we come in.


Strategic Activation

The way people consume and participate in the activities they love is constantly in flux. Through our holistic and community based design approach, we work with our partners to anticipate these changes so you can focus on operations and ensure that you're facilitating high quality experiences.


Digital Media Branding

The technologies that connect us to our communities are so pervasive  and hyper dynamic that we can’t remember having ever lived without them. They provide a world of opportunity to enhance existing relationships and create new ones, but behind the curtain are fluctuating challenges—challenges that we work to anticipate and solve. 


Today’s athletes.
Tomorrow’s leaders.

We know that active participation in sports and recreation help build stong and intelligent community members. We work to ensure that your brand can deliver world class experiences to your athletes through strategic partnershp activation.


Founded in 1999, Gilco Sports and Entertainment Marketing arms corporate marketers and their sponsorship partners - teams, universities, broadcasting, arts, municipalities, music, and non-profits - with disciplined, data-driven strategies to optimize their relationships and deliver results against multiple business objectives.


sara gilbertson

Sara founded Gilco Sports in 1999. She leads Gilco operations, client development, and overall partnership development. After working on international TV distribution for the NCAA in the early 90s, Sara went pro as Marketing & Media Manager with NBA Properties where she put live, full length NBA game programming into China. Leaving New York for the west, Sara moved to Denver as the Director of Marketing and Corporate Development at the Denver Broncos where she and her team launched the new team logo and uniform design. After sharing in back-to-back Super Bowl Championships, Sara moved back east and jumped to the buy side to join an internet service provider so she could one day tell her children that she swung for the fences during the dot-com era.

Most recently, Sara was director of private sector engagement for World Wildlife Fund where her team influenced Fortune 500s to adopt science-based sustainable business practices to reduce their impact on water, natural resources, and the climate. In 2016, Sara returned to partnership marketing consulting, for she missed working with sports properties and wanted more flexibility to drive her son to his tennis tournaments. Sara holds a Bachelors in Economics from Duke and Master’s in Business Administration from the University of Chicago. @saragilby62


Taylor Samuelsen

Taylor leads client discovery and engagement mapping and ensures that all of our work balances community and the bottom line. Taylor has spent the last decade working with major food and agriculture companies in North America, Europe, and Southeast Asia to develop code of conduct policies, responsible sourcing initiatives, industry coalitions, as well as technical production, energy, and water efficiency programs. His clients have included Procter & Gamble, Sodexo, Walmart, Coca-Cola, Nestle, Google, Mars, Petco, PepsiCo, and USA Climbing among others.  Mr. Samuelsen completed undergraduate studies in Economics and Education. Following his time as a Peace Corps Volunteer in Paraguay, he received a Master’s of Science in Conservation Biology from the University of Michigan. Find him on a mountain in the Pacific Northwest. @taylarlarlar




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